What You Need to Know About Viral Marketing Campaigns

In towing, viral marketing occurs when someone creates a tow truckk video or visual content that resonates with a target audience. This content is shared to the point that it spreads like wildfire and goes viral. When a marketing campaign goes viral, a company’s sales, engagements and brand awareness can increase dramatically. Many marketers are for the hope to create a marketing campaign that goes viral. They want to create something that is recognized, widely accepted and very influential. However, to create such, there is no guaranteed formular. If you can think about some of your most popular viral marketing campaigns, you will notice some common features. Marketers who want to reach a bigger audience should keep these attributes in mind when creating their next campaign.

Appealing to a target audience

A successful viral marketing campaign is one that considers the target audience. For any campaign to go viral, it must resonate with the audience and make them feel so attached to your content. This is what makes them decide to share it with their family and friends. You need to start by determining who your target audience is at the very early stage of your campaign. To achieve that, ask yourself who you want to connect with. What content do you think your audience will be so passionate about? What are their hopes, dreams as well as values. Asking yourself all these questions is the first step to creating viral marketing campaign.

Has a strong visual strategy

Viral marketing campaigns normally require a strong visual strategy. Having such helps in guiding potential customers to understand your brand through the use of images. A campaign would be successful if it is able to tell a story and that story is best told with the use of visual elements that resonates to your audience. The visual strategy needs to be compatible with your brand as well as target audience. Additionally, it should be very interesting, informative as well as containing elements that evoke humor and hope.

Highly Creative

When you think about your favorite viral marketing campaign, what comes to your mind? What sets that campaign from others? Marketing campaigns will not go viral unless they have some unique, interesting and innovative ideas behind them. Your campaign needs to be something new and attention grabbing. It must have emotional appeal. A campaign will have the ability to go viral if it is relatable and has an emotional appeal. You need to make your audience feel something, and that is the only point they would want to share your content.

Easy to Share and Promote

Thanks to internet and social media, sharing and promoting your content with the rest of the world becomes very simple. You dont need to have huge sums of money to produce successful photos and video content that can  be consumed by a greater population. For something to go viral, it needs to be shared over and over again. This means you need to share content to as many places as possible. You need to enable sharing and embedding as well as downloading capabilities so that your content can reach as many viewers as possible.

How to Implement Promotional Pricing Strategy the Right Way

Promotional pricing is a pricing method where a company temporarily reduces the price of a product or service in the interest of quickly driving sales. In most cases, those deals and discounts are supported by a dedicated promotional material or marketing campaign. A promotional pricing strategy is one of the best ways to get a tow truck business back in getting sales quickly and raving up revenue numbers. Efforts put on promotional pricing are normally confined to a tight time frame with extensive promotion. It creates a sense of urgency, with the impression that customers will be missing out if they don’t buy soon.

Promotional pricing is quick hitting and an effective practice that is generally best done in doses. In most cases, businesses will normally undertake large scale promotional pricing efforts that may lead up to excessive cutting of profit margins leading to customers to expect lower prices regularly. The pricing strategy is normally associated with industries mostly in retail and commerce. However, there are different promotional pricing strategies that can suit virtually every business.  Here are some of the most prominent promotional pricing strategies you need to know.

Flash Sales

A flash sale happens when a business, typically in ecommerce or retail, offers substantial discounts on their products or services within a relatively short time frame. An example is how Amazon annually puts on Prime Day, which is a two-day event where it offers a wide range of deals, spanning virtually every category of products the site covers. The vast majority of Prime Day deals are not offered year-round, and this makes the two-day window a specific and exclusive point for those bargains. Since those discounts are collectively isolated and advertised to generate some quick demand, they will constitute to a flash sale, in what we call promotional pricing.

Loyalty Programs

A loyalty program is a promotional pricing strategy where a company incentivizes brand loyalty by offering deals and discounts in exchange for consistent and repeated purchases. Customer acquisition is normally more expensive and labor intensive than retaining current ones. That is why it is important to implement a loyalty program as it can turn out to be a savvy and cost-effective way for businesses interested in consistently generating revenue from dedicated consumers. The term customer loyalty program covers a wide range of practices. It could be anything from a major airline leveraging to a local shop that sells burgers and has implemented a loyalty program for its customers.

Finding the right promotional pricing strategy for your business will largely rely on some key factors or why, how and when. You need to be sure of why you are implementing a promotional pricing strategy. It is important to have a high-level understanding of what you want out of your promotional pricing strategy. You then need to figure out how you want it to be implemented. What kind of promotional budget will you be working with? Lastly, the aspect of when determines the timing. It will also define the promotional duration and time of the year.