In towing, viral marketing occurs when someone creates a tow truckk video or visual content that resonates with a target audience. This content is shared to the point that it spreads like wildfire and goes viral. When a marketing campaign goes viral, a company’s sales, engagements and brand awareness can increase dramatically. Many marketers are for the hope to create a marketing campaign that goes viral. They want to create something that is recognized, widely accepted and very influential. However, to create such, there is no guaranteed formular. If you can think about some of your most popular viral marketing campaigns, you will notice some common features. Marketers who want to reach a bigger audience should keep these attributes in mind when creating their next campaign.
Appealing to a target audience
A successful viral marketing campaign is one that considers the target audience. For any campaign to go viral, it must resonate with the audience and make them feel so attached to your content. This is what makes them decide to share it with their family and friends. You need to start by determining who your target audience is at the very early stage of your campaign. To achieve that, ask yourself who you want to connect with. What content do you think your audience will be so passionate about? What are their hopes, dreams as well as values. Asking yourself all these questions is the first step to creating viral marketing campaign.
Has a strong visual strategy
Viral marketing campaigns normally require a strong visual strategy. Having such helps in guiding potential customers to understand your brand through the use of images. A campaign would be successful if it is able to tell a story and that story is best told with the use of visual elements that resonates to your audience. The visual strategy needs to be compatible with your brand as well as target audience. Additionally, it should be very interesting, informative as well as containing elements that evoke humor and hope.
When you think about your favorite viral marketing campaign, what comes to your mind? What sets that campaign from others? Marketing campaigns will not go viral unless they have some unique, interesting and innovative ideas behind them. Your campaign needs to be something new and attention grabbing. It must have emotional appeal. A campaign will have the ability to go viral if it is relatable and has an emotional appeal. You need to make your audience feel something, and that is the only point they would want to share your content.
Easy to Share and Promote
Thanks to internet and social media, sharing and promoting your content with the rest of the world becomes very simple. You dont need to have huge sums of money to produce successful photos and video content that can be consumed by a greater population. For something to go viral, it needs to be shared over and over again. This means you need to share content to as many places as possible. You need to enable sharing and embedding as well as downloading capabilities so that your content can reach as many viewers as possible.