In towing, viral marketing occurs when someone creates a tow truckk video or visual content that resonates with a target audience. This content is shared to the point that it spreads like wildfire and goes viral. When a marketing campaign goes viral, a company’s sales, engagements and brand awareness can increase dramatically. Many marketers are for the hope to create a marketing campaign that goes viral. They want to create something that is recognized, widely accepted and very influential. However, to create such, there is no guaranteed formular. If you can think about some of your most popular viral marketing campaigns, you will notice some common features. Marketers who want to reach a bigger audience should keep these attributes in mind when creating their next campaign.
Appealing to a target audience
A successful viral marketing
campaign is one that considers the target audience. For any campaign to go
viral, it must resonate with the audience and make them feel so attached to
your content. This is what makes them decide to share it with their family and
friends. You need to start by determining who your target audience is at the
very early stage of your campaign. To achieve that, ask yourself who you want
to connect with. What content do you think your audience will be so passionate about?
What are their hopes, dreams as well as values. Asking yourself all these
questions is the first step to creating viral marketing campaign.
Has a strong visual strategy
Viral marketing campaigns
normally require a strong visual strategy. Having such helps in guiding
potential customers to understand your brand through the use of images. A campaign
would be successful if it is able to tell a story and that story is best told
with the use of visual elements that resonates to your audience. The visual
strategy needs to be compatible with your brand as well as target audience.
Additionally, it should be very interesting, informative as well as containing
elements that evoke humor and hope.
When you think about your
favorite viral marketing campaign, what comes to your mind? What sets that
campaign from others? Marketing campaigns will not go viral unless they have
some unique, interesting and innovative ideas behind them. Your campaign needs
to be something new and attention grabbing. It must have emotional appeal. A
campaign will have the ability to go viral if it is relatable and has an
emotional appeal. You need to make your audience feel something, and that is
the only point they would want to share your content.
Easy to Share and Promote
Thanks to internet and social
media, sharing and promoting your content with the rest of the world becomes
very simple. You dont need to have huge sums of money to produce successful
photos and video content that can be
consumed by a greater population. For something to go viral, it needs to be
shared over and over again. This means you need to share content to as many
places as possible. You need to enable sharing and embedding as well as
downloading capabilities so that your content can reach as many viewers as
Promotional pricing is a pricing method where a company temporarily reduces the price of a product or service in the interest of quickly driving sales. In most cases, those deals and discounts are supported by a dedicated promotional material or marketing campaign. A promotional pricing strategy is one of the best ways to get a tow truck business back in getting sales quickly and raving up revenue numbers. Efforts put on promotional pricing are normally confined to a tight time frame with extensive promotion. It creates a sense of urgency, with the impression that customers will be missing out if they don’t buy soon.
Promotional pricing is quick hitting and an effective
practice that is generally best done in doses. In most cases, businesses will
normally undertake large scale promotional pricing efforts that may lead up to
excessive cutting of profit margins leading to customers to expect lower prices
regularly. The pricing strategy is normally associated with industries mostly
in retail and commerce. However, there are different promotional pricing
strategies that can suit virtually every business. Here are some of the most prominent
promotional pricing strategies you need to know.
A flash sale happens when a business, typically in ecommerce
or retail, offers substantial discounts on their products or services within a
relatively short time frame. An example is how Amazon annually puts on Prime
Day, which is a two-day event where it offers a wide range of deals, spanning
virtually every category of products the site covers. The vast majority of
Prime Day deals are not offered year-round, and this makes the two-day window a
specific and exclusive point for those bargains. Since those discounts are
collectively isolated and advertised to generate some quick demand, they will
constitute to a flash sale, in what we call promotional pricing.
A loyalty program is a promotional pricing strategy where a
company incentivizes brand loyalty by offering deals and discounts in exchange for
consistent and repeated purchases. Customer acquisition is normally more
expensive and labor intensive than retaining current ones. That is why it is
important to implement a loyalty program as it can turn out to be a savvy and
cost-effective way for businesses interested in consistently generating revenue
from dedicated consumers. The term customer loyalty program covers a wide range
of practices. It could be anything from a major airline leveraging to a local
shop that sells burgers and has implemented a loyalty program for its
Finding the right promotional pricing strategy for your
business will largely rely on some key factors or why, how and when. You need
to be sure of why you are implementing a promotional pricing strategy. It is
important to have a high-level understanding of what you want out of your
promotional pricing strategy. You then need to figure out how you want it to be
implemented. What kind of promotional budget will you be working with? Lastly,
the aspect of when determines the timing. It will also define the promotional
duration and time of the year.