A Simple Guide on How to Collect Customer Data

If you are running a towing service business, you know the importance of collecting data about your customers to improve on different aspects of your business. To have a better understanding of your customers, you must collect data. This is the reason why customer service teams probably have a better understanding of customers than any other team. When you have a true understanding of your customers, you can personalize their experience, deliver a very excellent customer service and make better business decisions. To be able to achieve all that, you must devise smart ways to collect customer data, protect the data collected and make the most out of the data you have. Here are some of the smartest ways to collect data about your customers.

Google Analytics

One way to collect data about your customers is through your website. Many people make use of Google analytics to go about the same. When using Google analytics, you will be able to see demographic and geographical characteristics of your customers. Additionally, you will be able to see all engagement data as well. You can gather customer data such as referral sources, page views, conversion details, bounce rate, time on page among others. All these metrics present a great source of quantitative data. While you will not be able to extract analysis from your numbers, you can use other sources to further analyze your audience behavior.

Customer Service Software

If you are having customer service software, you can use those applications to collect vital customer data. You will be able to see ticket volume, response rates as well as gathering feedback through surveys. Your customer service software should help you develop an understanding of when your customers need help, any problems they are facing with your products or services and how customers can have a better connection with you. All these analytics can be beneficial to help you determine customer satisfaction and understand all areas you need to improve in your business.


Another excellent way to gather customer data is to ask for it. You can send surveys or questionnaire to your customers and collect vital data. With surveys, you can make use of Net Promoter Score, which is a satisfaction benchmark that measures how likely a customer is to recommend your business to a friend. The most important thing when conducting survey is to come up with the right questions. With surveys, you can gather interests, customer preferences and tastes among others. You can conduct a survey to see which products are most popular among your customers. Surveys present a great way to gather both quantitative and qualitative data.


Interviews also present another great way to collect customer data. Interviews are essentially an extension of surveys. Through interviews, you can ask open ended questions to gather qualitative data. You can conduct interviews through different ways such as in-person, over the phone, or even through a webs chat service. The reason you might opt to conduct interviews instead of surveys is if you want more responsive and customizable approach. An interviewer can ask follow up questions and get to know why customers answer the way they do.

What You Need to Know About Viral Marketing Campaigns

In towing, viral marketing occurs when someone creates a tow truckk video or visual content that resonates with a target audience. This content is shared to the point that it spreads like wildfire and goes viral. When a marketing campaign goes viral, a company’s sales, engagements and brand awareness can increase dramatically. Many marketers are for the hope to create a marketing campaign that goes viral. They want to create something that is recognized, widely accepted and very influential. However, to create such, there is no guaranteed formular. If you can think about some of your most popular viral marketing campaigns, you will notice some common features. Marketers who want to reach a bigger audience should keep these attributes in mind when creating their next campaign.

Appealing to a target audience

A successful viral marketing campaign is one that considers the target audience. For any campaign to go viral, it must resonate with the audience and make them feel so attached to your content. This is what makes them decide to share it with their family and friends. You need to start by determining who your target audience is at the very early stage of your campaign. To achieve that, ask yourself who you want to connect with. What content do you think your audience will be so passionate about? What are their hopes, dreams as well as values. Asking yourself all these questions is the first step to creating viral marketing campaign.

Has a strong visual strategy

Viral marketing campaigns normally require a strong visual strategy. Having such helps in guiding potential customers to understand your brand through the use of images. A campaign would be successful if it is able to tell a story and that story is best told with the use of visual elements that resonates to your audience. The visual strategy needs to be compatible with your brand as well as target audience. Additionally, it should be very interesting, informative as well as containing elements that evoke humor and hope.

Highly Creative

When you think about your favorite viral marketing campaign, what comes to your mind? What sets that campaign from others? Marketing campaigns will not go viral unless they have some unique, interesting and innovative ideas behind them. Your campaign needs to be something new and attention grabbing. It must have emotional appeal. A campaign will have the ability to go viral if it is relatable and has an emotional appeal. You need to make your audience feel something, and that is the only point they would want to share your content.

Easy to Share and Promote

Thanks to internet and social media, sharing and promoting your content with the rest of the world becomes very simple. You dont need to have huge sums of money to produce successful photos and video content that can  be consumed by a greater population. For something to go viral, it needs to be shared over and over again. This means you need to share content to as many places as possible. You need to enable sharing and embedding as well as downloading capabilities so that your content can reach as many viewers as possible.

How to Implement Promotional Pricing Strategy the Right Way

Promotional pricing is a pricing method where a company temporarily reduces the price of a product or service in the interest of quickly driving sales. In most cases, those deals and discounts are supported by a dedicated promotional material or marketing campaign. A promotional pricing strategy is one of the best ways to get a tow truck business back in getting sales quickly and raving up revenue numbers. Efforts put on promotional pricing are normally confined to a tight time frame with extensive promotion. It creates a sense of urgency, with the impression that customers will be missing out if they don’t buy soon.

Promotional pricing is quick hitting and an effective practice that is generally best done in doses. In most cases, businesses will normally undertake large scale promotional pricing efforts that may lead up to excessive cutting of profit margins leading to customers to expect lower prices regularly. The pricing strategy is normally associated with industries mostly in retail and commerce. However, there are different promotional pricing strategies that can suit virtually every business.  Here are some of the most prominent promotional pricing strategies you need to know.

Flash Sales

A flash sale happens when a business, typically in ecommerce or retail, offers substantial discounts on their products or services within a relatively short time frame. An example is how Amazon annually puts on Prime Day, which is a two-day event where it offers a wide range of deals, spanning virtually every category of products the site covers. The vast majority of Prime Day deals are not offered year-round, and this makes the two-day window a specific and exclusive point for those bargains. Since those discounts are collectively isolated and advertised to generate some quick demand, they will constitute to a flash sale, in what we call promotional pricing.

Loyalty Programs

A loyalty program is a promotional pricing strategy where a company incentivizes brand loyalty by offering deals and discounts in exchange for consistent and repeated purchases. Customer acquisition is normally more expensive and labor intensive than retaining current ones. That is why it is important to implement a loyalty program as it can turn out to be a savvy and cost-effective way for businesses interested in consistently generating revenue from dedicated consumers. The term customer loyalty program covers a wide range of practices. It could be anything from a major airline leveraging to a local shop that sells burgers and has implemented a loyalty program for its customers.

Finding the right promotional pricing strategy for your business will largely rely on some key factors or why, how and when. You need to be sure of why you are implementing a promotional pricing strategy. It is important to have a high-level understanding of what you want out of your promotional pricing strategy. You then need to figure out how you want it to be implemented. What kind of promotional budget will you be working with? Lastly, the aspect of when determines the timing. It will also define the promotional duration and time of the year.

How to Develop a Niche Marketing Strategy that Drives Growth

Niche marketing strategy is designed to attract a specific subset of customers and considers the narrow category into which your business falls. It focuses on a small group of buyers instead of the broader market. With a niche strategy, you stand a better chance to understand your competition, attract the right people to your business and boost your revenue streams. There are many notable businesses that have focused on a specific niche and are doing quite great.

One of these businesses is Flylow Gear which figured out how to fight through the noise. Instead of targeting all customers in winter gear, their niche marketing strategy is focused on backcountry skiers who are looking for the best gear on the market. Another business doing well as far as niche targeting is concerned is Octavia Elizabeth. It is one company that understands the need for responsible jewelry. The company is committed to fair working conditions, legitimate wages as well as ethical production. We can never forget Natural Dog Company. It caters to a specific kind of pet owners. It gives organic and all-natural skin care product and offers a lot of discount codes for free dog treats.

If you are looking forward to develop a niche marketing strategy, here are some important steps you need to follow;

Know your competition

It will be difficult to develop any niche marketing strategy if you are copying from your competitors. It is very important to understand your unique selling proposition. This entails what you do differently to make your customers choose your company over others. You might be a designer of dishware that can’t be found anywhere else. Whatever your story is, you must have something so unique that makes customers to want to do business with you.

After that, you will need to narrow down your niche market. Build something a few people love and love it so much. It is better to get praise from a small group of people, based on what you do as the best person to deliver the same. It will take time and a lot of learning to understand your market, but once you develop that understanding, deliver your best.

Go where your buyers are

If your ideal customer spends all their time on social media, then you have no other option than to be found where your buyers are. With research, you stand a better chance to go deeper to find out where your customers shop, how they find products and what influences them to make purchasing decisions. Once you have that information, you will get the most out of your marketing dollars. You also need to listen to the world on the street. Everyone has problems and needs they would want resolved. If you listen to people, you will understand the problems they are facing and you will be better placed to solve their needs.

After all, the most important thing you can do is to create a unique brand. This comes once you have defined your unique selling point, outlined your buyer personal and found out solutions to problems your customers are facing.

What You Need to Know About Target Markets

Every sales team and general business wants to know who their customers are. Who are these ideal people who fit every aspect of their product? What are their key interests and priorities? If you can get answers to these questions, it can help you to better prioritize the deals that would most likely bring the best results for you. But how do you find a target market and what is exactly a target market? At the basic level, a target market is a group of customers for which your products and services are aimed. It is normally defined by the industry you are involved in. Once you have identified your industry, you go ahead and figure out its size. Even within that industry, there will be very large companies.

When looking forward to analyzing your target market, here are some important steps on how to go about it.

Analyze your products or services

You need to take a look at what you are selling so that you can understand which consumers would get value out of your products. There are a couple of questions that can help you with the process. What needs do your products or services fill? Are there any problems or pain points you want to solve? Who would benefit most from your products or services? Once you have answers to these questions, you might want to consider getting feedback from your current customers. Seek help from a focus group or ask your service department what the common problems would be. Analyze your products and services in a way that helps you better understand your target market. You might learn that your customers are not even the people you have been targeting.

Check out the competition

You need to perform an analysis of your competitors to see who they are targeting. Take a look at their customer base and see if you can find an area of the market you could focus on, that you might be missing. One of the best ways to do the same is to conduct a competitive analysis. You need to do your research to figure out who your competitors are, see what they offer and even review tactics they use to drive their sales. Looking at your competitors will help you identify gaps that you can fill as well as the target market they are focusing on. This could also mean you can expand into new markets geographically or even develop new products to target a different market.

Choose criteria to segment by

A target market can be segmented by a few variables. Consumers can be split by demographic, geographic, and behavioral factors. This is essentially the process of creating a buyer persona. You will need to divide your target market into several target customers. Perhaps your target market is mid-sized companies in search for purchase automation software. You could divide your target customers into several groups including marketing department leaders, founders, CEOs, sales leaders among others. One of the easiest ways to do this segmentation is based on age, gender, income, location, behavior, values, interests among others.

A Simple Guide to Successful Brand Positioning

What sets a business apart from the competition? Successful businesses such as Coca-Cola have one thing in common, and that is a strong brand. When building a business, one of the greatest things you should look at is creating a strong brand. Brands that are consistent and well established see a surge in their revenues. There is one sure way of building a strong brand, and that is through brand positioning.

Brand Positioning

Brand positioning refers to the process of positioning your brand in the mind of the customers. It is more than a tagline and a fancy logo, but it includes the use of strategies that sets businesses apart from the rest. Effective branding refers to the extent to which a brand is perceived as favorable, different, and quite credible in the minds of consumers.

Importance of Brand Positioning

Any business will always have a reputation to protect. You can create brand positioning to help you take control of your reputation and brand image. Brand positioning allows a company to differentiate itself from the competition. This differentiation helps in increasing brand awareness, communicating value as well as justifying pricing on products and services, which all influence how a business performs. Brand positioning strategies all have the same objective. Depending on the product, service, or industry, they all aim at advancing a brand.

Here are some brand positioning strategies include the following;

Customer Service Positioning

Companies always highlight their prompt and friendly customer service with the aim of differentiating themselves from the competition. Other companies will be quick to highlight their strong support systems based on the products and services they offer. The most important thing is that great customer service can justify why a product attracts certain pricing. Take for example the high prices commanded by Apple products, yet customers seem to be satisfied by those prices. There is a danger in advertising great customer service if you are not sure you will not deliver. Band reviews and ratings will be directed your way.

Convenience Based Positioning Strategy

With this strategy, businesses aim at highlighting how their products or services are quite convenient as compared to those of a competitor. This convenience can be based on location, ease of use, wide accessibility, multiple platforms support as well as other aspects. If you can position your product or service as the most convenient, you will automatically attract a lot of customers, who want to have an experience with what you can deliver. At the same time, understand that offering the highest convenience can come at a cost.

Price Based Positioning

Companies use price based positioning strategy with the aim of presenting their products and services as the most affordable option. When you position your products as the cheapest in the market, you will without a doubt attract a lot of customers. No one likes to spend more than they should.  Offering the lowest price is an easy way to entice a lot of customers. The only limitation with low prices might be associated with cheap quality.

Strategies to Reverse Your Sales Productivity Problem

Research has shown that good salespeople spend less than a third of their time selling. More time is spend managing various administrative tasks that are related to sales. They spend more time managing their sales than making them. Whether you are a salesperson, executive in sales, or any other investor in a growing organization, you probably have a better understanding of the collateral damage that would occur when salespersons are not selling. Most organizations have reps who have hit a sales plateau and struggle to make sales. To help you reverse your sales productivity problem, and empower your team to get back on track, here are some tactics to include;

Map the customer acquisition process.

The fundamental goal here is to narrow down your options and eliminate all issues that cause you to be distracted from the actual selling process. In sales, the value lies in the variance. In sales, the value lies in the variance because selling is a highly dynamic open-loop process. The more complex your offering, the greater the variance and complexity that must be managed. When creating a repeatable process, the key is to break the process down and establish a system. Doing so will enable you to make the repeatable process a series of mini processes that can be plugged in as needed.

Create a clearly defined sales level agreement

The single biggest and most common mistake most organizations make is the lack of a clear definition of leads, situations, and progression. This leads to a lot of chaos and confusion because processes are not aligned. Organizations that are great in selling have a crystal clear service level agreement that defines what every lead definition means and what is expected from every business unit. A strong SLA will enable everyone, especially those in sales, to spend a good chunk of their time focused on selling situations, rather than trying to figure out what to do and when to do it. Doing so also creates a greater discipline and velocity.

Stop focusing on efficiency

Today’s sales reps need a scorecard to keep track of the technologies they are using, be it CRMs, email tracking, document sharing, among others. When you add market automation, lead scoring, and forecasting, you begin to have a clear idea of all the processes involved in selling. With technology, well-crafted content, and clearly defined strategies, reps can only become smarter in selling. Ensure reps do not spend a lot of their time trying to figure out what they need and where to go. When trying to maximize the efficiency of every business unit, it’s easy to find yourself off the mark. Your goal should not be on focusing on efficiency but instead, focus on velocity.

You need to design and execute contextual plays. Sales reps either spend no time thinking and executing sales strategies and are focused to spend so much time thinking about what to do, thus lacking vital time to brainstorm and strategize. For every plan and strategy, you lay down, you need to integrate and automate your playbook. Manual processes can slow you down and negatively impact your sales productivity.